some notable campaigns
here is a small sample of some of my favorite projects that i’ve worked on over the past few years. enjoy!
Porsche - this website commanded ridiculously high opt-in rates by site visitors requesting additional information from porsche with visitors spending large amounts of time on the site interacting with the brand. the site went viral and was featured in Gizmodo, the LA Times, Road & Track, MotorTrend, and dozens of other automotive enthusiasts websites. it was heralded as the “most successful online initiative in the history of porsche north america.” also an FWA site of the day that was featured in both Creativity and Ad Age.
Gatorade Tiger - this website was part of a 360 campaign that included tv, print, online, and a promotion introducing the “gatorade tiger” brand and product to the world. online media and an event drove traffic to the site whereupon users could obtain product information, educational hydration tips, and participate in a promotion by playing the “moonshot challenge” game. the game was developed by blitz studios and branded by EA sports. the promotion received 1,000s of entries and brand interaction rates were sky high. the campaign was also introduced/teased in advance of the product release on YouTube and scores of other social media outlets.
while I am not a “creative” by training, i am happy to say that the “moonshot challenge” advergame was my creative concept. interestingly though, i seem to have been omitted from the credits at the award show, proving how thankless this industry can be. my concept was birthed from the notion of disrupting what consumers are use to as it relates to playing golf games across different platforms, wedding a 1st person shooter with a traditional golf game. the advergame was featured and awarded “best advergame” at the New York Festival for Innovative Advertising. Here’s a nice article in clickZ about the program.
G2 - this microsite was created to introduce the product, tease the campaign, provide site visitors with exclusive content captured at the super bowl in the G2 lounge, and allow site visitors to participate in events at the virtual G2 lounge. The web content that was captured on-site at the super bowl was so compelling to my client and so perfectly “on brand” that they requested we edit the footage for use as a series of :15 television spots. this campaign later became the linchpin for Gatorade’s overall rebranding campaign in 2008. an interactive digital magazine was planned for phase II, but unfortunately it never saw the light of day. impressive though!
G2 was also touted by Advertising Age as one of the “most successful brand introductions” in Gatorade’s history and a top brand in 2008 after achieving over $150MM in sales during it’s first year. wow, nice online marketing push!
The League of Clutch - the online companion piece to a series of television spots featuring and staring Gatorade’s incredible roster of athletes, this site allowed visitors to get an intimate glimpse into the lives of professional athletes and what fuels them to win. we utilized the amazing 360 rendering technology of the “The Big Freeze” to create a compelling visual while the underlying narrative showcases the spirit of winning and achievement. site visitors were also invited to participate in the brand discussion and share their “clutch moments” via a Gatorade LOC branded MySpace page.
