highlighting the best digital advertising campaigns, interactive marketing trends, technological innovation, and anything else that inspires creative thought, pushes the interactive medium, and creates a conversation. by brian o'shea
5 billion mobile applications were downloaded in 2010 and 21 billion are projected to be downloaded by 2013. In other words, optimization and testing is imperative to ensure that your well developed app isn’t lost in a sea of sameness as the space race continues. just because your app has placement within iPhone’s app store, that doesn’t necessarily guarantee traffic to and downloads of your app. multivariate (A/B testing) for online media has been standard procedure for years and you can employ the same method to test and increase the downloads of your mobile applications. i offer a suggestion on how to get people to notice your app so that they click-thru to your app’s page and download.
only apple knows how many times your icon appeared in their store and how many people downloaded it. unfair? sure, but there’s a way around it. i found a great way to test an app listing outside of the app store. check out ad mob (http://www.admob.com/). admob offers an easy solution to test different icons and app names for your app in order to figure out the best performing app name and app icon for your app in the app store.
you can run an admob mobile campaign for about $50, which will buy you 1,000+ clicks. if you have a ctr of 1-2% that $50 will buy you roughly 50,000+ impressions. survey 50,000 people in one day to see which icon/app name performed the best. lather, rinse, and repeat a few more times and for about $200 you can find the icon/app name that performed the best.
