Angels @ Victoria Station
Love this recent DOOH program that was recently launched at Victoria Station in London. Commuters were given a chance to interact with beautiful angels virtually through the use of augmented reality.
By standing on a designated hot spot, pedestrians could virtually interact with life size angels who would fall and land by the person standing on the hot spot. After the angel descended, they would walk around the pedestrian and interact with them while being (secretly) controlled by a “puppeteer” with a laptop nearby. An inspiring program that was executed flawlessly. Kudos to Unilever’s Lynx Excite brand team.
