last call for #tiger blood
it’s hard to tune out the dramedy that’s unfolding this week regarding charlie sheen and the train wreck that’s sadly become his life. sheen’s been tabloid fodder for a while due to his antics, sexual exploits, and other bizarro addictive tendencies that make scott weiland’s look tame. sheen has been able to get away with his manic behavior for so long now that it’s become a part of his persona and the writers of his (once) hit television show were smart to write that into their scripts because as it’s proven this week, it’s undeniably good comedy.
within a span of about 24 hours sheen was able to amass a twitter following of over 1MM followers. which is pretty remarkable considering at that point sheen had only posted about 5 tweets. celebrity social media specialty firm ad.ly , employed by sheen, helped launch the program. i credit the folks at ad.ly who have done a great job creating and launching sheen’s social media brand after spending several exhaustive hours explaining to sheen what twitter and hash tags (insert joke) are. from zero to sixty, or 1MM rather, is breakneck speed, especially when you’ve never turned on a computer for anything other than surfing porn. however, unlike most of sheen’s female companions, ad.ly offered their services to him for free. a little bit of brand lift is always good for business.
in the wake of sheen’s mass following, ad.ly ceo gullov sing stated that while sheen may be “toxic and untouchable” to some, with over 1MM followers he could have brands “lined up to work with him.” really? as a marketing professional, i personally wouldn’t want charlie sheen anywhere near my brand, unless my brand was built on the pillars of gluttony, lust, and pride. how about a “tiger blood” energy drink for the adonis dna challenged?
1MM followers in 24 hours is pretty remarkable, but more importantly a great social commentary about the public’s appetite for theater of the absurd and how desperate for fame some people are. using social media effectively isn’t a numbers game or about swaying public opinion to promote your own personal brand in today’s “culture of me.” the beauty of social media is that it can be used to connect people, create a conversation, and at times offer something of real value to our followers. which leads me back to charlie sheen’s tweets.
“Just got invited to do the Nancy Grace show… I’d rather go on a long road trip with Chuck Lorre in a ‘75 Pacer” (posted by @charliesheen)
while some of this might be funny and entertaining now, it’s only a matter of time before the public stops following, caring, and tuning in to this mess. last call for tiger blood.
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