emerged media

highlighting the best digital advertising campaigns, interactive marketing trends, technological innovation, and anything else that inspires creative thought, pushes the interactive medium, and creates a conversation. by brian o'shea

it’s hip to be square: the QR code revolution

thanks to the digital innovation group at engauge for this nice piece. agreed, marketers should be focusing their efforts on optimizing their existing sites for mobile use and integrated QR codes and SMS campaigns for activation - NOT MOBILE APPLICATION DEVELOPMENT  (unless you can provide us with a branded utility we absolutely cannot live without).