bmw i-magazine london 2012 app
kudos to bmw on the launch of their new i-magazine dedicated to the london 2012 olympic and paralympic games. the free magazine features exclusive content and interviews with bmw’s performance team members and olympic gold medal winners putting bmw vehicles to good use on several different test tracks and obstacle courses.
the app also includes tons of video content and a beautifully rendered piece of time-lapse photography. definitely worth checking out if you’re looking for a good automotive reference piece, proving once again that the most successful ipad applications should NOT be a direct lift of your consumer website.
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