February 2012
2 posts
4 tags
the fancy is so much cooler than pinterest
this year is shaping up to be the year of social bookmarking sites and marketers are already scrambling trying to figure out how to properly leverage them to promote their brands and products. sites like pinterest and the fancy have garnered the most attention, but one of them is head and shoulders better than the other and should emerge as the dominant player in the social bookmarking space.
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2 tags
shazam and turbotax. really?
i was watching a television show the other day when a :15 spot for turbotax interrupted my viewing at the commercial break. the spot seemed timely, as we’re in the midst of early tax season. however, it was the brand’s use of shazam’s mobile tag service in the spot that felt so disconnected and left me scratching my head.
to anyone who isn’t already familiar with...