September 2009
5 posts
5 tags
starbucks...now on your iphone!
yep, there’s finally an app for that. in an effort to increase sales, provide utility and convenience, consumers can now get two great free applications that bring starbucks to their phones.
the mystarbucks app allows you to find the closest starbucks location with the amenities you want, build your own drink, learn about different blends, and pre-order food.
the starbucks card app...
5 tags
the puma index
puma has recently released an iphone app that pokes fun at the current economic climate with some subtle product placement. when the market (DJIA) moves up or down the models on their site change in/out of their puma gear. the tactic feels a little cheeky, gimmicky, and it’s probably better suited for less prudish brands like american apparel. the site/app also misses the mark with the...
7 tags
amazing ooh execution
kudos to amnesty international for employing a new technology to raise awareness about the issue of domestic violence. this poster portrays an image of a happy couple holding hands side-by-side. however, when no one is looking at the image, a built in camera senses the lack of movement and the brutalizing ensues. it’s pretty hard hitting out-of-home advertising but it’s smart, drives...
4 tags
what bmw could teach ikea
this is an excellent example of another type of application for augmented reality. sure the technology is fun to play around with for gaming applications and gimmicky print ads. however, a practical application like the one featured in this bmw example employs the tool in a smart and very useful way.
wouldn’t it be great if ikea jumped on this? it sure would make it a whole lot easier to...
5 tags
topps augmented reality
augmented reality seems to be gaining a lot of traction these days as it’s beginning to appear in print ads for nike, adidas, and mini cooper. procter & gamble recently announced the deployment of an augmented reality campaign to promote their always infinity brand. i am not sure if this is the right marketing tactic to support this brand initiative and most of the augmented reality...